Algolia

How Should Digital Ad Effectiveness Be Measured?

February 20, 2019 admin 0

IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious need for advertisers to move […]

Google Site Search

Facebook Privacy Updates and Interest-Based Ad Model

January 30, 2019 admin 0

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( […]

Site Search 360

Best Ad Options for Smaller Fashion Merchants

January 17, 2019 admin 0

Advertising options for smaller fashion and lifestyle merchants include influencer marketing, such as on Facebook Groups. This example group focuses on fashion ideas for females over 40. Smaller fashion and lifestyle merchants typically have limited […]

Site Search 360

3 Reasons Why the New John Lewis Christmas Ad Is a Flop

December 3, 2018 admin 0

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( […]

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