Hotel? Indians will say Trivago only till it delivers the b…



Hotel? Indians will say Trivago only till it delivers the best comparisons. – ET Prime

























[[/invite.invited]]

Digital economy

Trivago’s quirky ads have captured interest, but the real test in the metasearch business is to keep up brand visibility, inventory, and traffic.



Abhinav Kumar, Trivago’s country development head for India; courtesy of Trivago

“Kya aapne kabhi online hotel search kiya hai?”With his geeky, slightly awkward gait, Abhinav Kumar was an unusual choice to go in front of the camera. To be fair to him, corporate suits are rarely groomed for modelling. But at Kumar’s employer Trivago, a lot rides on visibility. Getting the head of India development to hawk the product

Sign in

[[/invite.data.inviteByName]]
[[/invite.loggedin]]
[[/invite.invited]]

an industry leader working with a metasearch engine, who spoke on the condition of anonymity.In a market like India, where 60% of the online travel space is controlled by the combined entity of MakeMyTrip and Ibibo, it would not be unusual for the consumer to skip the comparing sites and head to the source directly. Kumar’s memorable ads notwithstanding.

“Kya aapne kabhi online hotel search kiya hai?”With his geeky, slightly awkward gait, Abhinav Kumar was an unusual choice to go in front of the camera. To be fair to him, corporate suits are rarely groomed for modelling. But at Kumar’s employer Trivago, a lot rides on visibility. Getting the head of India development to hawk the product

an industry leader working with a metasearch engine, who spoke on the condition of anonymity.In a market like India, where 60% of the online travel space is controlled by the combined entity of MakeMyTrip and Ibibo, it would not be unusual for the consumer to skip the comparing sites and head to the source directly. Kumar’s memorable ads notwithstanding.

[[#nl2br]]
[[&comment]]
[[/nl2br]]

[[#likes.userlikesthis]]

[[/likes.userlikesthis]]

[[^likes.userlikesthis]]

[[/likes.userlikesthis]]

[[#likes.list]]
[[name]]
[[/likes.list]]


[[#publishtime]]

[[publishtime]]

[[/publishtime]]

[[/replies.list]]

I WANT TO BECOME A CONTRIBUTOR

[[^message]]

[[/message]]
[[#message]]

[[message]]

[[/message]]

Zoomd Custom Site Search

Be the first to comment

Leave a Reply

Your email address will not be published.


*